About the Department

Deputy Secretary Sarah Klavas Bio

Sarah Klavas

In 2014, when Sarah Klavas was appointed as the Deputy Secretary for the Wisconsin Department of Tourism it was a culmination of over 27 years working for state government and 15 years of private sector marketing experience.

Klavas has worked with the Department of Tourism since its creation in 1995 and has served in numerous roles throughout her career that range from Marketing Director to the Director of the Film Office.

While serving as the Industry Relations and Services Bureau Director at the Department, Klavas developed the award-winning Customer Service Series, which has been presented to 15,000 members of Wisconsin’s hospitality industry and continues to be one of the most popular programs offered by the tourism team.

In addition to her extensive work experience, Klavas holds an undergraduate degree in communications and marketing from the University of Northern Iowa and graduated from the Certified Public Manager program at UW-Madison in 2008.

With a passion for mentoring, Klavas also readily meets with students, interns, and new professionals looking for guidance. With years of experience she provides first-hand knowledge of changing trends in the workforce, as well as tips and advice for developing leadership qualities.

As far as living the Wisconsin brand of fun, just ask her about visiting one of Wisconsin’s resorts or spas, her love of the Badgers and Packers, or trips to the woods with her black lab Maggie May, husband Robert, and her sons.