About the Team

Deputy Secretary Anne Sayers

Sarah Klavas

Deputy Secretary Anne Sayers is an experienced organizational administrator and marketing professional who has spent close to 20 years motivating citizens to enjoy, promote, and protect Wisconsin’s natural resources. An Alaskan by way of Oklahoma and Oregon, Sayers came to Wisconsin to attend UW-Madison. After earning degrees in International Relations, Geography, and Environmental Studies, Sayers chose to make Wisconsin her permanent home.

For nearly two decades, Sayers served in leadership roles with a variety of nonprofit organizations including The Nature Conservancy, Wisconsin Conservation Voters, and International Crane Foundation. With most of her career spent in the dual positions of deputy director and chief marketer, Sayers’ strength is keeping organizations on mission, on budget, and on brand. Her infectious enthusiasm for marketing and communications, led her to start her own consulting firm, Oh, Hello LLC. She has authored an award-winning annual report, managed a million-dollar social media campaign, been a national spokesperson for the Great Lakes Compact, and even helped design a “muppet” with The Jim Henson Company.

In 2019, Anne was appointed as Deputy Secretary for the Wisconsin Department of Tourism where she combines her love for marketing, organizational management, outdoor recreation, and all things Wisconsin.

Anne currently chairs the development committee of Groundswell Conservancy and sits on the board of visitors at UW-Madison’s Nelson Institute. She and her husband Jason live in Cross Plains where they spend their free time enjoying local dog parks, hiking public trails, and supporting independent music.