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Committees

Members of the Governor’s Council on Tourism lead seven committees designed to support the Wisconsin Department of Tourism’s 2019-2021 Strategic Plan.

The committees are a mix of statutory, non-statutory, and ad hoc. Each is comprised of members of the Governor’s Council on Tourism and select at-large members appointed by the Secretary.

Individuals interested in serving on a committee are encouraged to submit a cover letter, resume, and references to TourismLeadership@travelwisconsin.com.

  • Marketing Committee

    Statutory
    The Marketing Committee serves as a sounding board for the Department of Tourism’s brand and marketing campaigns. Their considerations should include, but are not limited to, geographic impact, international market development, product offerings, arts and culture, and business to business market outreach. While not an approval or governance body, the committee’s involvement shall ensure that the stated strategy is reflected in our campaigns, and technical rigor is maintained.

  • Joint Effort Marketing (JEM) Grant Committee

    Statutory
    The WDT administers a $1.13 million Joint Effort Marketing (JEM) grant program annually. JEM grants provide partnership funding to help non-profit Wisconsin organizations promote tourism in their area. The JEM committee reviews all applications and makes funding recommendations to WDT.

  • Tourism Information Center (TIC) Committee

    Statutory
    The WDT administers grants to nonprofit tourism organizations, municipalities or Native American tribes who operate a regional tourist information center, providing information on cultural, recreational, and other tourism businesses. The TIC Committee reviews all applications and makes funding recommendations to WDT.

  • Meetings & Conventions (M&C) Committee

    Non-Statutory
    The M&C Committee provides the specialized knowledge and tools necessary to advance WDT’s strategic objectives within the important meetings & conventions sector, with a focus on market related activities, collaboration, and partnership. A subcommittee is responsible for reviewing applications and making funding recommendations for Meetings Mean Business (MMB) grants, which assist destinations as they bid for national or Midwest regional meetings and conventions.

  • Sports Marketing Committee

    Non-Statutory
    The Sports Marketing Committee provides the specialized knowledge and tools necessary within the important sports marketing sector, to ensure advancement of WDT’s strategic objectives through collaboration and partnership initiatives. A subcommittee is responsible for reviewing applications and making funding recommendations for Ready, Set, Go! (RSG) grants, which assist destinations as they bid for national or Midwest regional competitive sporting events.

  • Outdoor Recreation Committee

    Non-Statutory
    The Outdoor Recreation Committee guides and supports the implementation of WDT’s strategic objectives in the important outdoor recreation sector to ensure the success of the Office of Outdoor Recreation. This ad hoc committee supports and advances the initiatives and priorities set by the Office of Outdoor Recreation.

  • Diversity, Equity, and Inclusion (DEI) Committee

    Non-Statutory
    The DEI Committee will advise on efforts to address the strategic plan imperative of “fostering positive travel experiences for all.” They will identify and create initiatives to ensure that WDT is taking the lead in developing a Wisconsin travel experience that welcomes everyone.