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Governor's Council on Tourism

The Governor’s Council on Tourism advises the Secretary on matters relating to tourism and serves as a sounding board to the agency as it develops and enacts the strategic plan to advance tourism.

The Council aims to represent varied geography and wide-ranging expertise that includes, but is not limited to, recreation and attraction business owners, hospitality and service industry business owners, convention and visitor bureaus, economic development specialists, industry thought leaders, legislators, and leaders of arts, historic and cultural destinations. Each Council member is encouraged to serve on at least one committee.

Individuals interested in being considered for an appointment to the Governor’s Council on Tourism, may start the application process here.

Governor's Council on Tourism Members

Deb Archer
Deb Archer, CDME
President & CEO
Destination Madison and Madison Area Sports Commission
Madison
Darren Bush
Darren Bush
Owner
Rutabaga Paddlesports
Madison
Senator Janet Bewley

Senator Janet Bewley 
Wisconsin State Senate
SD 25, Mason

Jill Billings
Representative Jill Billings
Wisconsin State Assembly
AD 95, La Crosse
Paul Cunningham
Paul Cunningham
President
Schreiner’s Restaurant, Inc.
Fond du Lac
Apache Danforth
Apache Danforth
Tribal Tourism Director
Native American Tourism of Wisconsin
Green Bay
Stanton Peter Helland
AJ Frels
Executive Director
La Crosse County Convention and Visitors Bureau
La Crosse
Stanton Peter Helland
Stanton Peter Helland
Co-owner
Wilderness Hotel and Golf Resort
Wisconsin Dells
Senator Jacque
Senator André Jacque
Wisconsin State Senate
SD 1, De Pere
Joe Klimczak
Joe Klimczak
General Manager
Cave of the Mounds
Blue Mounds
Kathy Kopp
Kathy Kopp
Executive Director
Platteville Area Chamber of Commerce
Platteville
Michelle Martin
Michelle Martin
Executive Director
Washburn County Tourism Association
Spooner
Mary McPhetridge
Mary McPhetridge
Director
Ashland Chamber of Commerce
Ashland
Christian Overland
Christian Overland
Director
Wisconsin Historical Society
Madison
Ben Popp
Ben Popp
Executive Director
American Birkebeiner Ski Foundation
Springbrook
Rep Travis Tanel

Representative Travis Tranel 
Wisconsin State Assembly
AD 49, Cuba City

George Tzougros
George Tzougros
Executive Director
Wisconsin Arts Board
Madison
Paul Upchurch
Paul Upchurch, Chair
President & CEO
Visit Milwaukee
Milwaukee
Krystal Westfahl
Krystal Westfahl
Executive Director
Minocqua Area Chamber of Commerce
Minocqua