Wisconsin Department of Tourism

About Us

Tourism Department Team

We’re 30 people, all very clear on our shared goals - to attract people to travel Wisconsin, to be of service to the industry, to deliver a return-on-investment to the state, and to be ambassadors for tourism 24/7.

Kelli A. Trumble

Secretary of Tourism

Leading the charge is Tourism Secretary Kelli Trumble.  Many of you know Kelli from her days at the Wisconsin Dells Visitor & Convention Bureau.  Governor Doyle has applauded her energy and passion for the industry.  People in the industry call her “one of us.”

Read Complete Biography
Kelli A. Trumble

Secretary's Office

Kelli A. Trumble

Secretary of Tourism

Phone (608) 266-2345 Fax (608) 266-3403

Leading the charge is Tourism Secretary Kelli Trumble.  Many of you know Kelli from her days at the Wisconsin Dells Visitor & Convention Bureau.  Governor Doyle has applauded her energy and passion for the industry.  People in the industry call her “one of us.”

Kelli A. Trumble

Secretary of Tourism

More Details

Shelly Allness

Executive Staff Assistant/ Travel Green Coordinator

Phone (608) 266-2345 Fax (608) 266-3403

Shelly loves to travel and explore new things.  In the Office of the Secretary she does “policy analysis, project management, outreach and communication with the Legislature, Governor’s Office, industry partners and our customers, and management of our involvement with the Governor's Council on Tourism.” Ask Shelly about:  The great outdoors - hiking, biking, birding, canoeing, camping, scuba, sky diving; she does it all.

Shelly Allness
Shelly Allness

Shelly Allness

Executive Staff Assistant/ Travel Green Coordinator

More Details

Laura Muenich

Budget & Policy Analyst

Phone (608) 261-8764 Fax (608) 266-3403

“Accountability, dependability, and efficiency have always been important principles” for Laura.  In the budget and policy business, that’s a good thing.  She also handles the Department’s legislative, privacy, human resources, and affirmative action concerns. Ask Laura about:  Starting a B&B…”Of course, my husband would handle the cooking and I would tend to the finer details!”

Laura Muenich
Laura Muenich

Laura Muenich

Budget & Policy Analyst

More Details

Glenn Aumann

Accountant

Phone (608) 266-7933 Fax (608) 266-3403

Glenn is the Department’s accountant.  He tracks expenditures, pays the bills, and holds the budget line.  Call him if you think we owe you money.

Staff Member
Staff Member

Glenn Aumann

Accountant

More Details

Marketing & Communications

Sarah Klavas

Brand Manager

Phone (608) 266-3750 Fax (608) 266-3403

Call it serendipity; Sarah loves fun, and in tourism “that’s what we promote.”  Sarah was recently promoted to the new position of Brand Manager where she’s busy “figuring out how to elevate the tourism industry as the place where the brand lives and works as a shining example for other sectors of our economy.”  She thinks “it’s the best job in the entire state of Wisconsin!” Ask Sarah about:  Her love affair with spas.

Sarah Klavas
Sarah Klavas

Sarah Klavas

Brand Manager

More Details

Janet DesChenes

Manager - Marketing and Communications

Phone (608) 266-7018 Fax (608) 266-3403

Janet thinks she’s a good fit for tourism because she’s “curious, creative and a bit loud.”  She thinks good marketing “makes the message clear and gets ‘em here.”  If you want to talk marketing tactics, she’s the person who drives message creation and placement. Ask Janet about:  Horses - she envisions a therapeutic dude ranch for the disabled and their families.

Janet DesChenes
Janet DesChenes

Janet DesChenes

Manager - Marketing and Communications

More Details

Dave Scheler

Marketing Research Coordinator

Phone (608) 261-8187 Fax (608) 266-3403

Dave’s the research guy.  He’s outgoing, friendly, creative and analytical.  But he isn’t happy unless he’s busy.  And he’s happiest when he’s “rapidly and successfully creating win-win collaborative partnerships” in research or international marketing.  You should have a million questions for this guy.Ask Dave about:  Poetry – he’s been published.

Dave Scheler

Marketing Research Coordinator

More Details

Dawn Zanoni

Special Events and Sponsorships Coordinator

Phone (608) 266-3978 Fax (608) 266-3403

Dawn runs the annual Governor’s Conference on Tourism with an iron fist describing herself as “insightful, self-confident, diplomatic, smart, detail-oriented, and organized.”  She also chairs the Department’s sports marketing and meetings and conventions committees.  She likes working with people “that are passionate about their work.” Ask Dawn about:  Being a new mom.

Dawn Zanoni
Dawn Zanoni

Dawn Zanoni

Special Events and Sponsorships Coordinator

More Details

Jim Bach

Publishing & Printing Coordinator

Phone (608) 266-1238 Fax (608) 266-3403

Few rise to the ranks of “inveterate organizer.”  Jim does.  He oversees the production of 350 pages of copy in a half-dozen Department publications and a library of 4,500 photos.  He says he’s a non-repentant detail guy too, and that’s a good thing.  Jim selects the people, places and things that make it to the brochures, so contact him with your ideas. Ask Jim about:  Fishin’ the Chip.

Jim Bach
Jim Bach

Jim Bach

Publishing & Printing Coordinator

More Details

John Cronin

Marketing Development Coordinator

Phone (608) 261-8211 Fax (608) 266-3403

With 35 years in the field, John has seen graphic design go from rubilith and light tables to desktop publishing and the click of a mouse.  He marshals color, imagery, contrast, placement and theme to produce consistently excellent Department publications.  If you like printed pieces that are informative, intuitive and in very good taste, he’s your guy. Ask John about:  Sea kayaking and Mini-Coopers.

John Cronin
John Cronin

John Cronin

Marketing Development Coordinator

More Details

Kelly Borde

Advertising and Multicultural Coordinator

Phone (608) 266-8045 Fax (608) 266-3403

Kelly is the direct liaison with the Department’s advertising agency.  She manages all advertising projects from creative to placement.  She says ads that work are those that people “see, understand, feel and then love.” Ask Kelly about:  The odds of winning the Wisconsin lottery.

Kelly Borde
Kelly Borde

Kelly Borde

Advertising and Multicultural Coordinator

More Details

Lisa Marshall

Public Relations Coordinator

Phone (608) 267-3773 Fax (608) 266-3403

Lisa thinks empathy and intuition - “the hallmarks of good customer service” - are two of her strong suits.  She spreads the word about Wisconsin’s great travel experiences on morning TV talk shows, on the radio, in newspapers and magazines.  She’s the tip lady with the inside scoop.  She loves connecting the media to great Wisconsin travel stories. Ask Lisa about:  Art – she loves it.

Lisa Marshall
Lisa Marshall

Lisa Marshall

Public Relations Coordinator

More Details

Abbie Hill

JEM Coordinator

Phone (608) 261-6272 Fax (608) 266-3403

In addition to a creative streak a mile wide, Abbie brings organizational skills, financial acumen and an analytical mind to the Department’s Joint Effort Marketing (JEM) program.  In eight years of directing the program, Abbie has reviewed more than 800 JEM applications.  If you have a JEM question, she has an answer. Ask Abbie about:  Her passion for comedy improv.

Abbie Hill
Abbie Hill

Abbie Hill

JEM Coordinator

More Details

Customer & Technology

Freya Reeves

Director, IT and Customer Service

Phone (608) 261-8767 Fax (608) 266-3403

Freya is smitten by the power of technology – sometimes a bit too much.  She wants to harness technology to inspire travelers to explore Wisconsin’s people, places and possibilities.  She and her staff work with you to spread the word about – and create “web presence” for – your business or destination.Ask Freya about: How, as a longtime Chicagoan, she fell head over heels for Wisconsin and can hardly imagine going back.

Freya Reeves
Freya Reeves

Freya Reeves

Director, IT and Customer Service

More Details

Linda Anderson-Drogsvold

Database Specialist

Phone (608) 261-8212 Fax (608) 266-3403

Linda loves to travel.  She and her husband enjoy “free-spirited” rides through the countryside on their Harley or their snowmobiles.  Linda leads the Department’s database support team and trains industry partners in data entry.  Call her for help with destination and business content on the Department’s Web site, travelwisconsin.com. Ask Linda about:  Her plans for the barn and silo on the family farm.

Linda Anderson-Drogsvold

Database Specialist

More Details

Deb Zickert

Customer Service

Phone (608) 266-1513 Fax (608) 266-3403

Deb’s one of those people that just likes helping others.  She works the phones helping customers find what they want in Wisconsin.  She says she “learns something new every day” simply by sharing travel information.  Deb is also a part of the Department’s database support team that verifies information in the CMS database. Ask Deb about:  NASCAR.

Staff Member
Staff Member

Deb Zickert

Customer Service

More Details

Georgia Eisele

Customer Service

Phone (608) 266-1531 Fax (608) 266-3403

Georgia spends her days helping people; answering their questions about where to go, what to do and what to see in Wisconsin.  Whether it's finding that resort the family went to 30 years ago or “Where did the Sputnik land?,” Georgia’s got the answer.  She is also a part of the Department’s database support team that verifies information in the CMS database.

Staff Member
Staff Member

Georgia Eisele

Customer Service

More Details

Jason Zarling

Technology Coordinator

Phone (608) 266-5356 Fax (608) 266-3403

Jason keeps the Department’s computer network humming.  Software, hardware, application or glitch – Jason fixes it all.

Staff Member
Staff Member

Jason Zarling

Technology Coordinator

More Details

Joellyn Merz

Customer Services Manager

Phone 608-261-8214 Fax 608-266-3403

Joellyn brings “creativity, compassion, intuition and organization” to her job. She helps travelers have “a memorable Wisconsin experience.” Ask Joellyn about:  Owning a coffeehouse/bookstore.

Joellyn Merz
Joellyn Merz

Joellyn Merz

Customer Services Manager

More Details

LuAnn Stibb

Customer Service

Phone (608) 266-6797 Fax (608) 266-3403

LuAnn has recently been relocated to the Department's front desk.  She handles consumer calls and is also a part of the database support team that verifies information in the CMS database.  Her favorite task? – responding to student requests for Wisconsin information.

Staff Member
Staff Member

LuAnn Stibb

Customer Service

More Details

Will Kuehn

Customer Service

Phone (608) 266-5382 Fax (608) 266-3403

Every team needs a solid utility infielder – that’s Will.  He handles bulk publication distribution to chambers and CVBs.  He’s our go-to guy in literature fulfillment, inventory and the 800-call center operation.  He’s computer savvy and the back up to systems operation.  Most recently, he’s become the back up to Dawn and the annual tourism conference. Ask Will about:  Paleo-Indian cultures of Meso-America.

Staff Member
Staff Member

Will Kuehn

Customer Service

More Details

Industry Services

David Spiegelberg

Tourism Development Specialist

Phone (262) 515-2806 Fax n/a

“Being adventuresome,” says David, is a big part of his job.  “I like to experience new things, new places. I enjoy sharing experiences with people.”  That’s good, because as Sports Show Coordinator, David travels to 10 major shows each year and meets about 300,000 people.  He also works in the Travel Green Wisconsin program. Ask David about:  His exotic, globetrotting vacations.

David Spiegelberg
David Spiegelberg

David Spiegelberg

Tourism Development Specialist

More Details

Kit Sorenson

Tourism Development Specialist

Phone (920) 722-0507 Fax (920) 725-9445

It’s a good thing Kit’s an unabashed “people person;” he works the most populous corner of state - the counties in eastern Wisconsin.  He brings “an enthusiastic approach to problem solving” and a yen for brainstorming ideas with his industry partners.  To maximize your community’s tourism potential, talk to Kit. Ask Kit about:  The ten best days of summer – working the EAA AirVenture.

Kit Sorenson
Kit Sorenson

Kit Sorenson

Tourism Development Specialist

More Details

Patrick Reinsma

Tourism Development Specialist

Phone (608) 209-6434 Fax

Patrick brings a friendly and enthusiastic attitude to work every day. Patrick promotes Wisconsin as an exceptional travel destination with a range of recreational opportunity. Patrick is proud to detail the "great product" Wisconsin offers. Ask Patrick about: Fishing.

Patrick Reinsma

Tourism Development Specialist

More Details

Sarah Pischer

Tourism Development Specialist

Phone (715) 492-0264 Fax n/a

Sarah puts on a lot of miles each year traversing the counties of northern Wisconsin.  She describes her job as “interacting with the tourism industry and helping in anyway that I can.”  She goes armed with “friendliness, a sense of humor and a willingness to help.”  If you have tourism issues, she’s got the time. Ask Sarah about:  Cats…Arctic Cats…snowmobiles.

Sarah Pischer
Sarah Pischer

Sarah Pischer

Tourism Development Specialist

More Details

All

Kelli A. Trumble

Secretary of Tourism

Phone (608) 266-2345 Fax (608) 266-3403

Leading the charge is Tourism Secretary Kelli Trumble.  Many of you know Kelli from her days at the Wisconsin Dells Visitor & Convention Bureau.  Governor Doyle has applauded her energy and passion for the industry.  People in the industry call her “one of us.”

Kelli A. Trumble

Secretary of Tourism

More Details

Shelly Allness

Executive Staff Assistant/ Travel Green Coordinator

Phone (608) 266-2345 Fax (608) 266-3403

Shelly loves to travel and explore new things.  In the Office of the Secretary she does “policy analysis, project management, outreach and communication with the Legislature, Governor’s Office, industry partners and our customers, and management of our involvement with the Governor's Council on Tourism.” Ask Shelly about:  The great outdoors - hiking, biking, birding, canoeing, camping, scuba, sky diving; she does it all.

Shelly Allness
Shelly Allness

Shelly Allness

Executive Staff Assistant/ Travel Green Coordinator

More Details

Laura Muenich

Budget & Policy Analyst

Phone (608) 261-8764 Fax (608) 266-3403

“Accountability, dependability, and efficiency have always been important principles” for Laura.  In the budget and policy business, that’s a good thing.  She also handles the Department’s legislative, privacy, human resources, and affirmative action concerns. Ask Laura about:  Starting a B&B…”Of course, my husband would handle the cooking and I would tend to the finer details!”

Laura Muenich
Laura Muenich

Laura Muenich

Budget & Policy Analyst

More Details

Glenn Aumann

Accountant

Phone (608) 266-7933 Fax (608) 266-3403

Glenn is the Department’s accountant.  He tracks expenditures, pays the bills, and holds the budget line.  Call him if you think we owe you money.

Staff Member
Staff Member

Glenn Aumann

Accountant

More Details

Sarah Klavas

Brand Manager

Phone (608) 266-3750 Fax (608) 266-3403

Call it serendipity; Sarah loves fun, and in tourism “that’s what we promote.”  Sarah was recently promoted to the new position of Brand Manager where she’s busy “figuring out how to elevate the tourism industry as the place where the brand lives and works as a shining example for other sectors of our economy.”  She thinks “it’s the best job in the entire state of Wisconsin!” Ask Sarah about:  Her love affair with spas.

Sarah Klavas
Sarah Klavas

Sarah Klavas

Brand Manager

More Details

Janet DesChenes

Manager - Marketing and Communications

Phone (608) 266-7018 Fax (608) 266-3403

Janet thinks she’s a good fit for tourism because she’s “curious, creative and a bit loud.”  She thinks good marketing “makes the message clear and gets ‘em here.”  If you want to talk marketing tactics, she’s the person who drives message creation and placement. Ask Janet about:  Horses - she envisions a therapeutic dude ranch for the disabled and their families.

Janet DesChenes
Janet DesChenes

Janet DesChenes

Manager - Marketing and Communications

More Details

Dave Scheler

Marketing Research Coordinator

Phone (608) 261-8187 Fax (608) 266-3403

Dave’s the research guy.  He’s outgoing, friendly, creative and analytical.  But he isn’t happy unless he’s busy.  And he’s happiest when he’s “rapidly and successfully creating win-win collaborative partnerships” in research or international marketing.  You should have a million questions for this guy.Ask Dave about:  Poetry – he’s been published.

Dave Scheler

Marketing Research Coordinator

More Details

Dawn Zanoni

Special Events and Sponsorships Coordinator

Phone (608) 266-3978 Fax (608) 266-3403

Dawn runs the annual Governor’s Conference on Tourism with an iron fist describing herself as “insightful, self-confident, diplomatic, smart, detail-oriented, and organized.”  She also chairs the Department’s sports marketing and meetings and conventions committees.  She likes working with people “that are passionate about their work.” Ask Dawn about:  Being a new mom.

Dawn Zanoni
Dawn Zanoni

Dawn Zanoni

Special Events and Sponsorships Coordinator

More Details

Jim Bach

Publishing & Printing Coordinator

Phone (608) 266-1238 Fax (608) 266-3403

Few rise to the ranks of “inveterate organizer.”  Jim does.  He oversees the production of 350 pages of copy in a half-dozen Department publications and a library of 4,500 photos.  He says he’s a non-repentant detail guy too, and that’s a good thing.  Jim selects the people, places and things that make it to the brochures, so contact him with your ideas. Ask Jim about:  Fishin’ the Chip.

Jim Bach
Jim Bach

Jim Bach

Publishing & Printing Coordinator

More Details

John Cronin

Marketing Development Coordinator

Phone (608) 261-8211 Fax (608) 266-3403

With 35 years in the field, John has seen graphic design go from rubilith and light tables to desktop publishing and the click of a mouse.  He marshals color, imagery, contrast, placement and theme to produce consistently excellent Department publications.  If you like printed pieces that are informative, intuitive and in very good taste, he’s your guy. Ask John about:  Sea kayaking and Mini-Coopers.

John Cronin
John Cronin

John Cronin

Marketing Development Coordinator

More Details

Kelly Borde

Advertising and Multicultural Coordinator

Phone (608) 266-8045 Fax (608) 266-3403

Kelly is the direct liaison with the Department’s advertising agency.  She manages all advertising projects from creative to placement.  She says ads that work are those that people “see, understand, feel and then love.” Ask Kelly about:  The odds of winning the Wisconsin lottery.

Kelly Borde
Kelly Borde

Kelly Borde

Advertising and Multicultural Coordinator

More Details

Lisa Marshall

Public Relations Coordinator

Phone (608) 267-3773 Fax (608) 266-3403

Lisa thinks empathy and intuition - “the hallmarks of good customer service” - are two of her strong suits.  She spreads the word about Wisconsin’s great travel experiences on morning TV talk shows, on the radio, in newspapers and magazines.  She’s the tip lady with the inside scoop.  She loves connecting the media to great Wisconsin travel stories. Ask Lisa about:  Art – she loves it.

Lisa Marshall
Lisa Marshall

Lisa Marshall

Public Relations Coordinator

More Details

Abbie Hill

JEM Coordinator

Phone (608) 261-6272 Fax (608) 266-3403

In addition to a creative streak a mile wide, Abbie brings organizational skills, financial acumen and an analytical mind to the Department’s Joint Effort Marketing (JEM) program.  In eight years of directing the program, Abbie has reviewed more than 800 JEM applications.  If you have a JEM question, she has an answer. Ask Abbie about:  Her passion for comedy improv.

Abbie Hill
Abbie Hill

Abbie Hill

JEM Coordinator

More Details

Freya Reeves

Director, IT and Customer Service

Phone (608) 261-8767 Fax (608) 266-3403

Freya is smitten by the power of technology – sometimes a bit too much.  She wants to harness technology to inspire travelers to explore Wisconsin’s people, places and possibilities.  She and her staff work with you to spread the word about – and create “web presence” for – your business or destination.Ask Freya about: How, as a longtime Chicagoan, she fell head over heels for Wisconsin and can hardly imagine going back.

Freya Reeves
Freya Reeves

Freya Reeves

Director, IT and Customer Service

More Details

Linda Anderson-Drogsvold

Database Specialist

Phone (608) 261-8212 Fax (608) 266-3403

Linda loves to travel.  She and her husband enjoy “free-spirited” rides through the countryside on their Harley or their snowmobiles.  Linda leads the Department’s database support team and trains industry partners in data entry.  Call her for help with destination and business content on the Department’s Web site, travelwisconsin.com. Ask Linda about:  Her plans for the barn and silo on the family farm.

Linda Anderson-Drogsvold

Database Specialist

More Details

Deb Zickert

Customer Service

Phone (608) 266-1513 Fax (608) 266-3403

Deb’s one of those people that just likes helping others.  She works the phones helping customers find what they want in Wisconsin.  She says she “learns something new every day” simply by sharing travel information.  Deb is also a part of the Department’s database support team that verifies information in the CMS database. Ask Deb about:  NASCAR.

Staff Member
Staff Member

Deb Zickert

Customer Service

More Details

Georgia Eisele

Customer Service

Phone (608) 266-1531 Fax (608) 266-3403

Georgia spends her days helping people; answering their questions about where to go, what to do and what to see in Wisconsin.  Whether it's finding that resort the family went to 30 years ago or “Where did the Sputnik land?,” Georgia’s got the answer.  She is also a part of the Department’s database support team that verifies information in the CMS database.

Staff Member
Staff Member

Georgia Eisele

Customer Service

More Details

Jason Zarling

Technology Coordinator

Phone (608) 266-5356 Fax (608) 266-3403

Jason keeps the Department’s computer network humming.  Software, hardware, application or glitch – Jason fixes it all.

Staff Member
Staff Member

Jason Zarling

Technology Coordinator

More Details

Joellyn Merz

Customer Services Manager

Phone 608-261-8214 Fax 608-266-3403

Joellyn brings “creativity, compassion, intuition and organization” to her job. She helps travelers have “a memorable Wisconsin experience.” Ask Joellyn about:  Owning a coffeehouse/bookstore.

Joellyn Merz
Joellyn Merz

Joellyn Merz

Customer Services Manager

More Details

LuAnn Stibb

Customer Service

Phone (608) 266-6797 Fax (608) 266-3403

LuAnn has recently been relocated to the Department's front desk.  She handles consumer calls and is also a part of the database support team that verifies information in the CMS database.  Her favorite task? – responding to student requests for Wisconsin information.

Staff Member
Staff Member

LuAnn Stibb

Customer Service

More Details

Will Kuehn

Customer Service

Phone (608) 266-5382 Fax (608) 266-3403

Every team needs a solid utility infielder – that’s Will.  He handles bulk publication distribution to chambers and CVBs.  He’s our go-to guy in literature fulfillment, inventory and the 800-call center operation.  He’s computer savvy and the back up to systems operation.  Most recently, he’s become the back up to Dawn and the annual tourism conference. Ask Will about:  Paleo-Indian cultures of Meso-America.

Staff Member
Staff Member

Will Kuehn

Customer Service

More Details

David Spiegelberg

Tourism Development Specialist

Phone (262) 515-2806 Fax n/a

“Being adventuresome,” says David, is a big part of his job.  “I like to experience new things, new places. I enjoy sharing experiences with people.”  That’s good, because as Sports Show Coordinator, David travels to 10 major shows each year and meets about 300,000 people.  He also works in the Travel Green Wisconsin program. Ask David about:  His exotic, globetrotting vacations.

David Spiegelberg
David Spiegelberg

David Spiegelberg

Tourism Development Specialist

More Details

Kit Sorenson

Tourism Development Specialist

Phone (920) 722-0507 Fax (920) 725-9445

It’s a good thing Kit’s an unabashed “people person;” he works the most populous corner of state - the counties in eastern Wisconsin.  He brings “an enthusiastic approach to problem solving” and a yen for brainstorming ideas with his industry partners.  To maximize your community’s tourism potential, talk to Kit. Ask Kit about:  The ten best days of summer – working the EAA AirVenture.

Kit Sorenson
Kit Sorenson

Kit Sorenson

Tourism Development Specialist

More Details

Patrick Reinsma

Tourism Development Specialist

Phone (608) 209-6434 Fax

Patrick brings a friendly and enthusiastic attitude to work every day. Patrick promotes Wisconsin as an exceptional travel destination with a range of recreational opportunity. Patrick is proud to detail the "great product" Wisconsin offers. Ask Patrick about: Fishing.

Patrick Reinsma

Tourism Development Specialist

More Details

Sarah Pischer

Tourism Development Specialist

Phone (715) 492-0264 Fax n/a

Sarah puts on a lot of miles each year traversing the counties of northern Wisconsin.  She describes her job as “interacting with the tourism industry and helping in anyway that I can.”  She goes armed with “friendliness, a sense of humor and a willingness to help.”  If you have tourism issues, she’s got the time. Ask Sarah about:  Cats…Arctic Cats…snowmobiles.

Sarah Pischer
Sarah Pischer

Sarah Pischer

Tourism Development Specialist

More Details

Visit travelwisconsin.com for a complete guide to the state's attractions and events.