The Wisconsin Department of Tourism has been around since 1996. Of course, tourism marketing started long before then, but that’s the year we became a cabinet-level department. Our mission is to inspire people to love the Wisconsin experience. Our success is judged in large measure by traveler spending, and in 2007 that tallied up to nearly $13 billion, making Tourism one of the top three industries in the state. Our mission with this Web site is to inspire you to love your experience with the Tourism Department. So now’s the time to get to know us and the industry council that advises us.
Governor's Council on Tourism
Twenty people. From all walks of Tourism. Appointed by the Governor. Generous with insights and input to make our strategic plan the best it can be. We’re pleased to introduce you to the Governor’s Council on Tourism.
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Jim Doyle
Governor of Wisconsin
Tourism Department Team
We’re a small, close-knit group at the Department, putting all our energies into marketing Wisconsin’s great tourism products and advancing the Wisconsin brand of originality. We take our work to heart, knowing when we do, tourism businesses and organizations can flourish even more.
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Kelli A Trumble
Secretary of Tourisim