You spoke and we listened! The Co-op Advertising Program has been revised based on industry surveys and the latest trends in advertising. We’ve refined the print offerings and added online advertising to mix. Plus, you can still promote your latest events, packages and deals through the email co-op program.
New Online Co-op Program
Reach potential travelers in Milwaukee, Chicago and Twin Cities through the new online co-op program. We’ve strived to make this program as simple as possible by developing a menu of packages. Just pick your website, package, timing and materials based on guidelines provided. We’ll do the rest, including a campaign recap report with stats on impressions and click thrus. Web sites include:
- Jsonline.com
- Chicagotribune.com
- Startribune.com
- Twincities.com
E-mail Co-op Program
Promote your latest events, packages and deals through Wisconsin Tourism’s two monthly co-op emails. The first is an Events E-mail and the second is a Packages & Deals E-mail. Both are sent to people who have specifically requested to receive them. And, like the interactive program, you’ll receive a campaign recap report that outlines results. If you're ready to order you can submit an order online right now.
Revised Print Co-op Programs
Advertising opportunities are still available in newspaper and print, but we’ve refined the offerings to include those most utilized by the Department and industry. By pooling our industry ads together, we create a more powerful Wisconsin travel message while sharing in volume and frequency discounts. Current publications include:
- Chicago Tribune
- Milwaukee Journal Sentinel
- Wisconsin State Journal
- Minneapolis Star Tribune
- St. Paul Pioneer Press
- Appleton Post Crescent
- Green Bay Press Gazette
- AAA Living
- Midwest Living
- Midwest Outdoors
- Illinois Snowmobiler
- Iowa Snowmobiler
- Minnesota Snowmobiling
- WI Snowmobile News
Learn More
For program specifics, download the files to the right.
Questions? Contact Sarah Keller at Laughlin Constable, information to the right.