Even as our nation contended with an unprecedented economic crisis and severe weather in 2008, Wisconsin's $13 billion tourism industry remains one of the core strengths of the state's economy. In fact, tourism posted a 2.7% gain in 2008. All of the details are available in our 2008 Economic Impact of Traveler Spending report.
View detailed reports (PDFs) for 12 different regions around the state.
Customize this news release for your market and spread the word about the power of travel and the impact it has on your county or community.
Create a handy fact sheet just for your county. Use the County by County Total Impact in .pdf format - available with the research - to fill in the blanks. Once completed, this fact sheet provides a quick snapshot of the power of travel and its impact on your county to assist in your outreach efforts.
Use these versatile talking points to understand and communicate the research findings and guide your own key messages.
Need some suggestions on how to pitch your local media with a National Travel and Tourism Week story? This how-to article offers a few important "insider" tips to make sure your story passes the media's "why should I cover this?" test.
Our 8.5 x 11, color booklet is available in a .pdf format so you can easily download it and print the copies you need for your activities in a snap. *Note that this .pdf replaces printed booklets that were shipped directly to associations, convention and visitor bureaus, and chambers of commerce.
Creating a PowerPoint presentation or other materials to show the value of travel and tourism? Download one of these graphs or charts to better illustrate the impact of traveler spending in Wisconsin. The graphics are in .jpg format and include: Overview of the Economic Impact of Travelers, Traveler Expenditures by Category, Travel Expenditures by Season, Traveler Spending by Traveler Type, and Traveler Spending by Purpose.
Use this list of Wisconsin's great vacation traditions to tie into the national theme of the week. Or create one similar to celebrate your community's own great vacation traditions that you can use year round.
Looking for event ideas, helpful planning checklists or national statistics? Check out the 2009 National Travel and Tourism Toolkit available on the U.S. Travel Association website. http://tia.org/resources/NTW/NTTW_toolkit_09.htm