Wisconsin Department of Tourism

Your Research Contact

Sarah Klavas

Industry Relations & Services Bureau Director

Phone: (608) 266-3750

Email Sarah Klavas
Sarah Klavas

Research

Insights are here for the taking.

Wisconsin Department of Tourism Metrics

Following are a sampling of the latest metrics for Wisconsin Department of Tourism. These reflect the latest stats as of March 2012.

TravelWisconsin.comMonthYear to Date
Total Web Site Visits 169,553 669,125
Unique Visits 121,375 420,452
Average Time on Site 3:22 3:05
Click Thrus to Partner Sites 39,907 122,692
Total E-News Subscriptions 277 1,169
Customer ServiceMonthYear to Date
Total Customer Interactions 1,725 4,722
Online Publication Orders 2,280 5,897
Fulfillment Packets Shipped 4,166 9,370
Social MediaMonthLifetime
Twitter Followers 470 14,640
Twitter Retweets 186 --
Facebook Likes 891 67,051
Mobile AppsMonthLifetime
iPhone Downloads 1,157 14,959
Android Installs 695 8,429
YTD Total App Visits (Both Apps) 15,422 194,046
Mobile Website
(launched 6/8/11)		MonthYear to Date
Total Mobile Site Visits 17,505 75,889
Unique Visits 11,093 39,211
Average Time on Site 3:44 4:42
Click Thrus to Partner Sites 1,973 4,351

Visit travelwisconsin.com for a complete guide to the state's attractions and events.