Wisconsin Department of Tourism

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Mitten Mania

There was some recent excitment surrounding the Department's use of a mitten as part of the winter advertising campaign. Wisconsin was never claiming to be the mitten state, just having fun with an iconic winter image. There were over 1,200 online clips on the topic - here are a few highlights:

Channel 3000 Madison - New Wisconsin Promotion Prompts Michigan Mitten Envy

WGN Radio Chicago - Mike McConnell Interview with Stephanie Klett and Alex Beaton

USA Today - Michigan gives thumbs down to Wisconsin's mitten travel campaign

The Washington Post - Thumb and Thumber: Wis. pokes finger at Mich. by using beloved mitten as part of tourism promo

WSAW La Crosse - Mitten Image Creates Friendly Cross-State Rivalry