Theatre chain donating screen time on about 450 screens in three states. Behind-the-scenes video documenting the making of the TV spot to debut at the Wisconsin Film Festival
Though similar to the original TV spot in some respects, the "director’s cut" runs almost one-minute and offers additional slapstick, including the participation of audience members. A behind-the-scenes video documenting the making-of the TV spot was created. The five-minute documentary features interviews with David Zucker, Deputy Secretary of Tourism Dave Fantle and the creative team from Laughlin Constable involved with the production. The short documentary will be screened at the Wisconsin Film Festival in April in Madison.
Read the full release.