The Department is pleased to support our industry partners that are on
the front lines of meeting, greeting and directing travelers on the
road. Providing information about the state of Wisconsin and your region
drives traveler spending and helps visitors have a memorable Wisconsin
visit. Review the information below or download the files to the right
to see if this program is for you.
Who is Eligible?
This grant program is open to non-profit tourism organizations, municipalities or Native American tribes who operate a regional tourist information center, providing information on cultural, recreational and other tourism businesses. This means that you are housed in a key location for travelers to stop by, that you have trained staff, track visitors and provide information on your region and the state.
More details can be found in the Program FAQ, Application and Administrative Rules that you can download on the right.
What Expenses are Covered?
An eligible applicant may be reimbursed up to $15,000 per organization per year. The grant program will reimburse up to 50% of eligible expenses. Eligible expenses are specifically limited to:
- Staffing costs for the TIC
- Costs to acquire promotional materials (such as signage or audio visual equipment)
- Costs for standard display equipment such as racks or shelving.
Items that are not eligible for funding include office overhead, publications, printing, advertising, promotional items (i.e. key chains, mugs,), public relations efforts, or matching funds for Joint Effort Marketing projects.
Approved grants are handled as expense reimbursements which means you would have incurred expenses before submitting your application.
When Do I Apply?
Applications are due by January 1 for eligible expenses already incurred between July 1 and December 31 of the previous calendar year. Applications are due by July 1 for eligible expenses already incurred between January 1 and June 30 of that year. Your application must include an itemized list and receipts and other details for expenses.
Learn More
For program specifics or an application, download the files to the right.